One thing we learned from this weekend’s Coachella concert is that Tupac Shakur is alive. Or at least he can be. The only question is who is next?
The buzziest thing to project from the annual concerts in California is the holographic performance — currently going viral — of long dead Tupac Shakur with Dr. Dre and Snoop Dogg on Sunday evening, that really needs to be seen to be believed.
Believed to be created a British company called Musion, who last made a splash doing five simultaneous performances in five cities with Mariah Carey in November, this incredible use of holographic technology could have ramifications in a great many fields across entertainment. The Star contacted Musion Friday but they refused to confirm their involvement.
Judging from the video, the holographic animation of Shakur had a 3D quality, and the best part is when the rapper throws down along with Snoop Dogg, in an obviously choreographed moment, but it looks very cool. Shakur joined in on performances of “Come With Me,” "Hail Mary" and “Gangsta Party.” He greeted the crowd with a “What up, Coachella!”
Commercials have used computer generated imagery to reanimate long dead celebrities, but this live performance could mean a windfall for the estates of deceased performers, particularly other musicians. For bands that have had members who have died, this technology could be used for reunion tours.